2012. № 4 (22)
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Contents
V. V. DenisovArchitectural Ensembles of the Upper Volga Monasteries (second half of the XVIII – beginningof the XX centuries)
Abstract: Article describes architectural ensembles monasteries upper reaches of the Volga (Tver, Yaroslavl and Kostroma eparchies) on
second half XVIII – begin XX century. Author investigate specifi cs repair and building works in ancient monasteries of region and
new cloisters. In article consider main sources of fi nancing building activity at specifi ed period.
Key words: Key words: monasteries; upper reaches of the Volga;Tver eparchy; Yaroslavl eparchy; Kostroma eparchy; second half XVIII – beginning XX century.
Peasant`s Farming at the Second Half of the XIX – the beginning of the XX Centuries: Agricultural Innovations (on the Yaroslavl province`s materials)
Abstract: The causes breaking the agricultural innovations are regarded in the article. There are shown the fundamental farming initiatives
of county-states and district agriculturists on implementation of advanced technologies. The main causes braking agricultural
rationalization are revealed in the article. The practical results of agricultural innovations are examined there. The article proves
that technical innovations, agricultural knowledge and the results of own experiments visibly activated the process of agricultural
innovations.
Key words: K e y w o r d s : Yaroslavl province; agricultural innovations; sowing of grass; crop rotation;wooden plow; zemstvo; peasant; rationalization.
Digital Technologies in the Exposition Space of Museum: Recent Trends and Prospects of Development
Abstract: The article discusses the development of museum institution at the modern stage in the light of use the digital technologies in
the museum exposition, the use of new multimedia tools.
Key words: Key words: museum; museum object; museum exhibition; digital technologies; communication; virtual museum.
New Information and Communication Technologies and the Internet-resources in the Activity of School Museum
Abstract: In this article the infl uence of the innovation technologies and the Internet-resources on the activity of modern school museums
is considered. Тhe informatization of school museum activity is one of the factors determining students’ socialization in the museum
space; it plays an important part in civil and patriotic education, inspiritual and creative development of students.
Key words: Key words: school museum; students;information and communication technologies; Internet; interactivity; creative space; project.
Roman exempla maiorumin the Modern American and English Historiography: Defi nition of the Concept
Abstract: The article is devoted to the analysis of the main works of British and American investigators, offering general defi nitions of
exempla maiorum. Historians bring to the fore some functions of exempla: political, regulatory, and informative. At the same time,
most of the proposed defi nitions do not take into account the negative examples.
Key words: Key words: political culture; historical memory; exempla maiorum; role model.
Antidosis in Athens in the IV Century B. C.: on the Issue of Jural Aspects of the Polis’Crisis
Abstract: The article is devoted to the investigation of the character of a procedure of property exchange (antidosis) in Athens in the IV
century B. C. The purpose of the paper is to analyse a process of property exchange in the context of the socio-economic situation
in the IV B. C. and to detect reasons for prevalence of this procedure in the late classical period. The author concludes that the law
onantidosis was archaic for the IV B. C. and it permitted Athenian citizens to hide the value of their property.
Key words: Key words: Athens; Ancient Greece; property exchange; liturgy.
Socio-political Development of Mytilene in the End of the VII–the Beginning of the VI Century B. C.: to the Problem of the Character of the Aisymnetia
Abstract: The article is devoted to the revealing of the character of the aisymnetia in Mytilene (the beginning of the VI century B. C.).
The socio-political development of the polis at the end of the VII – the beginning of the VI centuries B. C., during the period
preceding the occurrence in the city of the extraordinary magistracy, is in detail investigated in the research on the basis of the
classical narrative tradition.
Key words: Key words: Ancient Greece; Mytilene; tyranny; aisymnetia.
Singing School of Henrietta Nissen-Saloman in the Russian Musical Culture at the End of the XIX Century
Abstract: The article reveals the degree of importance of the Henrietta Nissen-SalomanSchool of singing for the Russian vocal school
of the late XIX century. It examines the main aspects of the formation and maintenance of domestic vocal performing arts. The
methodology of the relationship between word and deep amplitude? Which was in the center of attention in the study of vocal
masteryis analyzed. The author interprets the works of Russian composers and their input to the development of the traditions of
singing skillsbased on the artistic principles of opera and chamber works.
Key words: Key words: Russian school of singing; Russian composers; Nissen-Saloman school of singing; vocal piece; formation artistic performance traditions; singing diction.
On the Origin and Development of Neoclassicism in the Art of Painters A. E. Yakovlev and V. I. Shukhayev
Abstract: Inseparable friends A. E. Yakovlev and V. I. Shukhayev have been mastered in neoclassical style in the art studio of professor
Kardovsky. The research style of art intellection has been developed against working with nature and technique of picture. The
compositional style of art of these artists has been developed against selection of different methods of Renaissance. The harmony
of two art intellections involved lead to outstanding chef-d’oeuvres in all areas of art, while in different ways for each of them.
His main masterworks A. E. Yakovlev made during the long expeditions in the Far East, Central Asia and Africa. The main
masterpieces by V. I. Shukhayev regard to portraits, theater art and illustrations of classic Russian literature.
Key words: Key words: Russian neoclassicism; research and compositional styles of art intellection; realism; humanism; Renaissance art.
Internet fundraising as a new form of civic engagement
Abstract: The article discusses the development of a new form of civic engagement – online fundraising. The authors analyze the
experience of online fundraising in the United States. The study highlighted the advantages and disadvantages of Internetfundraising for citizens and political actors. The paper highlighted the conditions and peculiarities of internet-fundraising in Russia.
Key words: Key words: Internet; civic engagement; fundraising; protest; political process.
Domestic School of the Financial Law: Problem Statement
Abstract: In the article the concept and signs of domestic school of the fi nancial law are considered. It argues allocation of the general
Russian school of the fi nancial law which made set of regional schools of the fi nancial law created around law departments of
universities and special legal higher education institutions.
Key words: Key words: domestic law school; regional schools of the fi nancial law; continuity between the Russian pre-revolutionary and Soviet schools of the fi nancial law.
Child as an «Object» of Family Legal Protection
Abstract: In the article the construction «interests of the child» – in that its part which characterizes a passive side of its family legal
status is considered.
Key words: Key words: interests of the child; protection; classical and current trends.
On the Family and Legal Concept «Interests of the Child»
Abstract: In the article defi nitions of the concept «interests of the child» are considered in jurisprudence and law-enforcement practice,
their critical evaluation is given and author’s own defi nition of the specifi ed legal category is offered.
Key words: Key words: interests of the child; accounting of opinion of the child; protected by the law and legally signifi cant interests; implementation and protection of the subjective family rights.
Equal Opportunities: Look of the British Law-Maker
Abstract: The article covers some aspects of comparative research on discrimination in employment in British law. Focus in the article
was made on law and practice on employment discrimination based on race, religion and sexual orientation, which were prohibited
by The Equality Act 2010.
Key words: Key words: employment discrimination; race; religion; sexual orientation.
On the Question of the Dynamic Nature of Family Law Ability and Capacity
Abstract: The article is devoted to the research of the nature of family law ability and capacity, their place in the mechanism of legal
regulation.
Key words: Key words: legal personality; law ability; capacity; subjective law; family relations.
The principle of metasystem in the structural organization of the person
Abstract: The article has formulated and implemented a new methodological principle of studies of important theoretical problems of
psychology – the problem of structural organization of the person designated as the principle of a metasystem approach. With
this position in view is justifi ed scientifi cally new provision under which a person provides a qualitatively specifi c system –
a system with a built-metasystem level. From this perspective is offered a new interpretation of the structural-level personality
organization, opened and interpreted the basic levels of its structural organization. A generalized hierarchy of major levels of
structural organization of the individual is proposed.
Key words: Key words: personality; principle of metasystem; structural organization; hierarchical organization; subject; personality organization.
Theoretical and Practical Research on the Concept «I-Image» in Foreign Psychological Schools
Abstract: This paper deals with various approaches to the defi nition of «I», its establishment and determination of its functions in
activities of a subject. Some theories consider “I” as a system of concepts, ideas of a subject about him/herself that apply to various
domains of human life. Some other theories view «I» as a concept of one own physical and personal characteristics. The use of
one term «Ego» by different authors does not exclude differences in interpretations of its interaction with other sub-structures
of consciousness – «It», «Super-Ego». Overall, authors converge on the idea that discrepancies in some concepts about self are
the cause for the emergence of tension and the reason that stimulates subject’s activities towards the change of him/herself. The
absence of a common linguistic environment for interpretation of «I» is an obstacle for an unambiguous understanding of separate
components of «I» and their interaction.
Key words: Key words: image; «self image»; paradigm; representation; «ideal self»; «real self».
The research of personality determinants of career preferences of managers
Abstract: The article presents the results of the study of personality profi les of representatives of different types of career orientation in
management. Fundamental differences in the level of manifestation of personality factors underlying managerial behavior are revealed.
Key words: K e y w o r d s : career; career orientation; manager; personal determinants of career; typology.
Professionally Important Qualities of Pedagogues Essential for Working with Gifted Children
Abstract: The article deals with the idea of the teacher’s readiness to work with gifted children. Some important qualities, which are
necessary to work with gifted children are described; the results of comparative analysis of teachers working and not working with
gifted children are presented.
Key words: K e y w o r d s : systemogenesus; professionally important qualities of a teachers, gifted children.
Symptomatic Complex of Professionally Important Qualities of Cadets
Abstract: In the given article dependence between success of professional work of graduates of the higher military educational institution
and their progress in training while being cadets, and dynamics of professionally important qualities in the course of preparation
of cadets, are considered.
Key words: Key words: professionally important qualities; professional work; educational activity; success; symptomatic complex.
Structural Characteristics of Coaches’Pedagogical Thinking and Performance of their Activities
Abstract: The paper presents a study of the structural characteristics of pedagogical thinking of sports schoolcoaches. Itexamines the
relationship between the structural characteristics of coaches’pedagogical thinking and the performance of their activities.
Key words: K e y w o r d s : pedagogical thinking; structure;coachthinking;coach’sprofessional performance.
Basic Trends ford Development of Society, Top Manager, Staff Employee
Abstract: This article presents analysis of major trends in society which determinedevelopmentcourseof a manager and staff. Identifying
trends is an element of prediction and it allows to estimate costs, concrete actions for realizing goals.
Key words: Key words: trends in the development of society; requirements for top managers; employees; forecasting; innovative workshop; globalization; strategic thinking; genius; intuition.
Dynamic system of business: scientifi c and practical approach
Abstract: In the article the dynamic model of consultation of business, scientifi cally developed and realized in practice is considered. It
is shown how the innovative scientifi c product in modern social reality is applied. The basis of dynamic system of consultation and
practical instruments of modeling of business processes are considered.
Key words: Key words: modeling; dynamic system; personnel; personality; base contrasts; purposes and organization tasks; context.
Psychological Peculiarities of Unemployed and their Correlation with Unemployment Term
Abstract: The article coverspsychologicalaspectsof unemployment. It distinguishesstages in the processof adaptationofthe unemployed
to new conditions, analyses the psychological stateof peoplein a situation ofjob loss. The author presents the results of the empirical
research on individual peculiarities of people with different term unemployment (underone year). It is revealed, that with the
increase in the length of unemployment increases the reactive anxiety of the person and his motivation to achieve successreduces.
Key words: Key words: psychological state of unemployed; locus of control; reactive anxiety; personal anxiety; motivational set.
The Trust in the World as a Condition of the Full Development of Personality
Abstract: The article raises the problem of formation of trust among children brought up in children’s home. Upbringing of children
outside the family leads to the deprivation of mental and personality development, which is refl ected in the deformation of the basic
trust of children to the world. As a result, the children, deprived of parents, have deprivation of trust, which is formed initially, in the
very early stages of ontogenesis, as the absence of a global sense of safety and security of close people. Deprivation of trust leads,
on the one hand, to the development of the inadequate means of communication with people and general unconstructivetype of the
relationship, and on the other hand, all of this is connected with the deformation of personality.
Key words: Key words: trust; deprivation of trust; confi dential relations; mental deprivation; need for affection.
Issues of the Urban Environment Studies in Modern Sociology
Abstract: A common conceptual model for the study of the urban environment has not yet been created in the sociological science, and
Western concepts, that are popular nowerdays, are presented mainly by architectors and geographers. Proceeding from this, one of
the main tasks of the sociological research in the fi eld of sociology of the city is the search for theoretical basis, that can identify
and examine social factors infl uencing the development of a modern urban environment. The article analyzes the perception of the
urban environment by the representatives of various social groups.
Key words: Key words: city; city´s image; urban infrastructure; urban environment.
To the question on the participation of citizens in the sphere of law-making process of local self-government
Abstract: The article considers the main problems of realization of citizens’ right to participate in governance of the state, including at the
local level, analyzes the stages of law-making of the local representative bodies (on the example of the city of Yaroslavl) to assess
the possible changes in the existing social relations in the studied sphere.
Key words: Key words: local self-government; citizens’ local governance participation; local law-making process.
Professor Shmurlo – Investigator of the Charters by Peter the Great to Venetian Leaders
Abstract: The article is dedicated to the work of E. F. Shmurlo, who was a historian, specializing in the epoch of Peter the Great. His
research centered on the diplomatic mail of the Russian Tsars to the VenetianRepublic. Having based his research on the charters,
found both in the Italian and Russian archives, Shmurlo reconstructs a detailed picture of the diplomatic relations between Russia
and Italy.
Key words: Key words: Peter the Great; diplomatic mail; charter; Venetian Republic; Russia; Italy.
Functional Peculiarities of Some Generic Russian Verbs Denoting Interpersonal Relationships
Abstract: The article is devoted to the description of functional peculiarities of some generic Russian verbs, denoting interpersonal
relationships in Archangelsk region. The analysed verbs functional peculiarities have been established during their comparison
with the Russian literary language words. The analysis reveals the differences in semantic structure, lexical combinability, range
of objects, width of meaning and emotive component of meaning. Grammar and stylistic differences have also been established.
Key words: Key words: Arkhangelsk dialect; generic Russian word; literary language; semantic structure.
On the Question of Etnocultural Specifi c Features of the Emotions Expression in the Russian and Korean Lingua-Cultures
Abstract: The article is devoted to the problem of examination of the ethnocultural specifi c features of emotion expression in the Russian
and the Korean lingua-cultures. Topicality of the linguistic research on the human emotions is well-founded in the article, besides
that there is a comparative analysis of questionnaire’s results by the Russian and Korean respondents, displaying the resemblances
and the differences between the emotion expression by Russians and Koreans.
Key words: Key words: emotiology; linguistics of the emotions; ethnocultural specifi c; Russian lingua-culture; Korean lingua-culture; verbal; non-verbal.
Constructions of Disapproval and Reproof in Monologues
Abstract: The article presents the investigation of syntactical means of negative evaluation in the English language. In the beginning
of the article the defi nitions of monologue and dialogue are given, the concepts of disapproval and reproof are defi ned. Then the
constructions of disapproval and reproof are being considered in monologues, with the examples from contemporary literature.
The article deals with the detailed analysis of these constructions on the basis of the theory of paradigmatical syntax and dictemе
approach.
Key words: K e y w o r d s : disapproval; reproof; constructions of disapproval; constructions of reproof; monologue; dicteme; dictemе approach.
Communicative Language in Media Texts
Abstract: The article discusses the communicative relations between an author and a recipient in the context of the media. The author
proposesto monitor using specifi c to media texts tools which determine genre, using various communication techniques relating to
both verbal and non-verbal communication tools. Particular attention is paid to the description of the speed of speech expressing
communicative intention of the author of the publication, who in media dialogue with readers uses the communicative language
groups such as «question and answer»; «agreement», an expression of agreement or disagreement, «conviction, doubting».
Key words: Key words: media text; the discourse of mass communication; communicative relations of «author», «addressee»; communicative lexics; strategy and tactics of the media dialogue.
Refl ection of Consumers’ Value Orientations in Advertising Communication
Abstract: The article targets atfi nding correspondence between three factors: values, declaredby advertiser, values accepted by consumers,
the visuals of advertising as a refl ection of values. Systemic effect of advertising will be achieved in case of the identity of these
three factors.
Key words: K e y w o r d s : advertising; semantic space; value; visual imagery.
Communicative, Motivational and Refl ective Effectiveness of Social (non-commercial) Advertising
Abstract: The article introduces the notion «motivational and refl ective effectiveness of social advertising» as a result of panel research
of respondents. The research is based on the material of non-commercial advertisements which was done deliberately as fi nancial
factors are irrelevant in this case and a desired effect can be estimated only by communicative and psychological criteria.
Key words: Key words: social (non-commercial advertising); communicative effectiveness; commercial effectiveness; motivational and refl ective effectiveness; shocking adverts; addressee factor.
On the Studies of the Representation of Conception in Linguistics
Abstract: In the given article is realized the systematization of linguistic approaches to the using the term «conception» during the
studying lexical units from the position of this term correlation with the lexical meaning of the word, with symbol nature of
language, with the concept. The authors offer a comparison approach to the exposition a lexical representation of the conception
in the language.
Key words: K e y w o r d s : lexical representation of the conception; linguistic approaches.
Problems of the Identifi cation of Jargon Interjections and their Classifi cation
Abstract: The problems of identifi cation of jargon interjections based on the analysis of their expression plan are determined in this
article. Both structural and semantic natures of the jargon interjections have been revealed, their semantic classifi cation have been
described.
Key words: Key words: interjection units; jargon; expression plan; content plan; classifi cation; derivation.
Implementation of Manipulative Strategies in the Structure of Communicative Personality
Abstract: The article discusses the impact of verbal techniques with the use of integrated methods of study. The emphasis is on
manipulative strategy. The object of study is the communicative personality of Porfi ryPetrovich, a character of the novel «Crime
and Punishment» by Fyodor Dostoevsky. The author investigates verbal and non-verbal ways of infl uence and considers most
typical for this charactertechniques.
Key words: Key words: communicative personality; speech infl uence; methods of infl uence.
Interrelation of Ethics and Economics in Social Development: Geo-Economic Synthesis
Abstract: The author develops the idea of geo-economy as a socio-economic system with its specifi c institutions, norms, values, and
relations that are beyond economic processes and relations in their narrow sense. The interrelation of economy and ethics bases
upon ethical imperatives, civil behaviour, principles of humanism and economic justice. The geo-economic approach is described
as a multidimensional theoretical model of the world economic space. The Intellectual Valley is developed as a special local
economic strata.
Key words: Key words: ethics; economics; geo-economic approach; Intellectual Valley.
The History-Genetic Approach in the Theory of Market Competition
Abstract: Possibilities and expediency of the historico-genetic approach in theoretical research of a market competition are shown.
With such approach are observed its formation, the developed condition and negation. It allows to defi ne criteria of competition
perfection and a subject of its research.
Key words: Key words: competition formation; competition imperfection; developed condition of competition; labour market; market data; overripe market; monopoly; competition inside the market; inter-market competition.
From Eclectic to Monistic Principle of Building Classifi cation of Economic Activities
Abstract: The article analyzes the design principles of the economy and economic activities Classifi cation. The comparative analysis of
economic activity classifi ers is conducted, signifi cant shortcomings, particularly in groups of eclecticism are observed. The criteria
and the essential principles of monistic classifi cation of economic activities are developed. The author’s Classifi cation of Economic
Activities (top-level groups) is presented.
Key words: Key words: economy (economic activity) Classifi cation, economic activity Classifi er; division of labor; monistic classifi cation; material production, social and spiritual production, economy governance and management.
Systematization of Russia’s Innovative Development Problems
Abstract: The article substantiates the classifi cation system of innovation problems depending on the impact on the conservation of
innovation passivity in the Russian economy. In the basis of systematization – the allocation of innovative global challenges,
innovative threats and innovation barriers, which gives an opportunity to increase the effi ciency of the regulatory impacts and focus
efforts on issues which to the greatest extent reduce the innovative activity.
Key words: K e y w o r d s : innovation; global innovative challenges; innovative threat; innovative barriers; innovative stagnation; innovative development; innovative potential.
Cluster as an Open Type Innovative Project
Abstract: The article considers the cluster as an innovative form of network integration of high-tech enterprises in terms of project approach,
which allows the application to develop an effective management tool that promotes the growth of business competitiveness
through the effective interaction between members of the cluster.
Key words: Key words: cluster; innovation; innovative project; value.
Estimation of Risks in Bank Innovative Projection
Abstract: Research on risk estimation in innovative projection is, as a rule, limited to the description of the most widespread methods
without binding to a considered object. This article is devoted to ordering risk estimating methods taking into account a life cycle
stage of a bank innovation and the risks accompanying these stages.
Key words: Key words: innovative projection; functional innovations; reactive innovations; risk estimating method.
Small Innovative Companies of Universities: Sources of Financial Support
Abstract: The article deals with forms of fi nancing small innovative companies. Features of use of each form by the small university
enterprises are distinguished and ways of improvement of fi nancial support of these companies are offered.
Key words: Key words: small innovative companies; fi nancial support; self-fi nancing; debt fi nancing; participation fi nancing; grants.
Corporate Culture and Corporate Governance
Abstract: This article discusses the current issues of the quality of corporate governance; position and the role of corporate culture in the
improving corporate governance; the defi nition of the concept of corporate culture and the factors of its formation; the problems in
relationships between shareholders, hired managers and investors.
Key words: Key words: corporate governance; corporate culture; corporate community; top management.