2013. № 3 (25)
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Contents
O. N. PhilippovaD. N. Ushakov – Philologist and Artist
Abstract: The amateur painting as a mass phenomenon was popular in the late XIX – early XX century with scientists, art-critics,
philologists. Among them was D. N. Ushakov. The art aspect of D. N. Ushakov’s creative activity is has not been studied deeply as
opposed to his works as a pedagogue and a linguist.
Key words: Russian culture; amateur; scientists; painting; drawing; watercolour; landscape.
Yaroslavl Governors and Heritage Preservation in the Second Half of the XIX Century
Abstract: This paper analyzes the contribution of Yaroslavl governors of the post-reform period in the restoration of historical monuments
of Rostov, Uglich, Yaroslavl. The author came to the conclusion that the first results in the preservation of historical and cultural
heritage of the region have been achieved as a result of cooperation of governors, scientific groups of province and local business
community.
Key words: Governor; Yaroslavl Province; restoration; museum.
Realization of the Decree «On the Separation of the Church from the State» in the Yaroslavl Province in 1918
Abstract: The article is concerned with measures for realization of the Decree «On the Separation of the Church from the State» which
were taken in the Yaroslavl province in 1918. Analysis and assessment of local government’s work on this issue are the aim of the
article. Consequently the author characterized features of religion policy in Yaroslavl province after the Decree had been adopted.
Key words: Separation of the Church from the State; Russian Orthodox Church.
Introduction of the City Regulations 1785 in Yaroslavl and Kostroma
Abstract: This article is devoted to peculiarities of realization of «Zhalovannaya gramota gorodam» (1785) in the Yaroslavl and Kostroma
– the largest commercial and industrial centers of the Upper Volga region.
Key words: city governance; «Zhalovannaya gramota» 1785; duma; gorodskoy golova.
The Crisis of the Traditional System of Replenishment of the Roman Army and the Hereditary Military Service at the End of the II – Beginning of the III Century BC
Abstract: The article is devoted to analysis of the crisis phenomena in the traditional system of replenishment of the Roman army.
It studies expanding the practice of hereditary military service at the end of the II century – beginning of the III century BC.
The purpose of the work is to determine the underlying mechanisms of involving children of Veterans to the Roman army, the role
and importance of this practice in the evolution of the Roman army during the period under review.
Key words: Roman army; veterans; hereditary military service.
Thucydides about Collection of Eisphora: on the Issue of Dating of Extraordinary Military Tax in Athens
Abstract: The article is devoted to the analysis of Thucydides’ evidence about paying of eisphora by the Athenian citizens in 428 B. C.
The purpose of the paper is elucidation of the date of establishment of this extraordinary tax for military purposes in Athens. The
author concludes that mentioned by Thucydides collection of eisphora was the first case of levy of this tax in Athenian history.
Key words: Athens; Ancient Greece; eisphora; Thucydides.
Pedagogical Model of Formation of Public Opinion on a Higher Education Institution when Developing its Image in the Market of Educational Services
Abstract: The article deals with the pedagogical approaches to the modeling formation of the competent opinion on a higher education
institution, which provides a positive attitude to the educational institution and influences the creation of an effective image in terms
of the competition at the market of educational services. The model components of the public opinion formation are analyzed: goal
setting, organization, evaluation, and a proposed set of organizational and pedagogical terms that increase the efficiency of the
process.
Key words: public opinion; pedagogical model; process; model; components; mechanisms; pedagogical terms; activity; effectiveness.
ICT-literacy and Elementary Communicative Competence of Schoolchildren: Trends of Integration
Abstract: The article deals with the integration of the objectives of learning a foreign language as a school subject and learning objectives
of information and communication technologies in the primary school. The authors defines content features of information
competence, information literacy, computer literacy and ICT literacy. The trends and principles of integration of the elementary
communicative competence and ICT literacy of primary school children have been revealed.
Key words: ICT-literacy; elementary communicative competence; primary school student; computer literacy; informative competence; informative literacy.
Telecommunication Technologies as a Modern Form of Teaching
Abstract: The article deals with the current state of the process of informatization of education and prospects for its development.
Two main areas could be distinguished: first – the instrumental technology, related to the use of new information technologies
and capabilities of information technology to improve the efficiency of the education system, and second – content-related one,
concerned with the new content of the educational process.
Key words: means of computer science; information technologies; multimedia techniques; telecommunication; communication technologies.
Integrative Humanitarian Approach as a Basis for Aesthetic Education in Institutions of Additional Education
Abstract: The paper highlights the problem of identifying pedagogical conditions for effectiveness of integrated teaching of humanities
and Arts. According to the materials of the forming experiment conducted by the author, the possibility of integrative-humanitarian
approach as the basis for the aesthetic education in institutions of further education is illustrated. The elements of the author’s
integrated aesthetic program «Art» are presented.
Key words: Aesthetic education; aesthetic empathy; additional education; training; integrative approach.
Network Civil Campaigns
Abstract: Development of new media and social practices create the conditions for the emergence of new forms of civic engagement
based on the principles of networking. Civil network campaigns are very widespread and demonstrate their effectiveness. This
article discusses the civil campaign organized by the «Society of blue buckets».against the privileges of the officials in the traffic,
Key words: civic engagement, networks, political process, political conflict, protest.
On the Right of the Child to His/Her Name
Abstract: In the article questions of realization of the right of the child to his|her name in a context of protection of its interests are
considered.
Key words: child; subjective right; name.
On the Issues of International Adoption
Abstract: The article notates issues in the field of international adoption. It considered the question of the applicable law, analyzes the
Russian juridical norms for conflict resolutions and shows the importance of international agreements regulating international
adoption signed by the Russian Federation.
Key words: international adoption; applicable law; international agreements.
On the Family Subjectivity Right in the Housing Legislation
Abstract: The article considers the family as the subject of housing needs and the subject of realization of the right to use a concrete home
accommodation. However the family traditionally is not acknowledged as a subject of legal relationship. The author has made an
attempt to analyse separate elements of the subjectivity right of a family and to prove reasonability of assigning it a status of the
subject of the housing right.
Key words: family; family members; young and large family; housing interests of a family; subjectivity right.
Prohibited Forms of Employment Discrimination in Great Britain
Abstract: The article analyzes the forms of discrimination prohibited by the laws of the United Kingdom: direct discrimination,
discrimination by association, discrimination based on perception, indirect discrimination.
Key words: direct discrimination; discrimination by association; discrimination based on perception; indirect discrimination.
Debatable Problems of Legal Status Structure
Abstract: The article analyzes views of scientists displayed in scientific works on the structure of legal status.
Key words: legal status; legal position; subjectivity right; rights, duties.
Rights of Citizens Regarding Distributing Component of the Russian Pension System: Novations and Problems
Abstract: The article covers issues of reforming the system of mandatory pension insurance in Russia.
Key words: formula for calculating; labor retirement pension; insurance experience.
Correlation of Behavior Strategies in Conflicts with the Individual Characteristics of Athletes
Abstract: The article deals with the causes of conflict in sports environments. We study strategies of behavior in conflict and correlation
of the strategies with the individual characteristics of athletes. The objectives are to identify personality characteristics of athletes
associated with the type of response and behavior strategies in conflict.
Key words: strategy of behavior; conflict; sensitivity; conformity.
Diagnosis of Communicative Tolerance among Students of Creative and Non-Creative Specialties
Abstract: The article displays the research on communicative tolerance among the students of creative and non-creative (designers
and economists) specialties. Research results, reveal prevailing of extreme indexes - subzero and high communicative tolerance
among students-designers, students-economists in most cases show a middle level of expression of the investigated quality.
Reasons of subzero tolerance to different situations are found and analysed in both groups, that allowed to draw a conclusion
about predominance of infantile positions in the process of communication - for creative personalities and more adaptive forms of
behavior - for economists. Infantile position for creative personalities, in our view, positively affects creative process, because it
assists self-realisation creation, but in communications – it inclines to set destructive relations.
Key words: tolerance; creative personality; communication; infantile position.
Cognitive Style Impulsivity / Reflexivity as a Factor of the Efficiency and Qualitative Uniqueness of Mnemonic Abilities
Abstract: The contribution shows the relation between cognitive style reflection/impulsivity and effective side of mnemonic skills.
The aim of the research was the study of effectiveness and qualitative diversity of memorizing nonverbal meaningless material
by testees aged 35–40.
Key words: cognitive style; reflection; impulsivity; mnemonic abilities.
Deep Foundation of Maternal Relation Formation
Abstract: The article displays findings of the research, which targeted at studying the influence of a family history on formation of the
maternal relation. The author represents the analysis of structures of family relations of women with adequate type of maternal
relation and deviating maternal relation.
Key words: maternal relation; family history; structure of family relations.
Features of the Value-Semantic Sphere of Women of Fertile Age with Different Attitudes to Abortion
Abstract: This article is devoted to the problem of women’s attitude of fertile age to abortion. We present data of conducted research,
which targeted to determine the relation between value-semantic sphere of women of fertile age and their attitude to abortion.
Key words: abortion; attitude to abortion; value-semantic sphere; fertile age.
Social Cognition: Interconnection of the Processes on the Macro- and Micro-Levels
Abstract: In the article the problem of social determination of cognition in sociology is under consideration. In particular, the
correspondence of subjects’ knowledge about social phenomena and processes to the normative, ideal, stratification and interaction
dimensions of social structure of society is analyzed. It is argued that socio-cognitive mechanisms of social comparison, empathy,
reflection and causal attribution provide correspondence of knowledge to the social structure of society.
Key words: social cognition; social structure; empathy; reflection; causal attribution; social.
Features of the Neighborhood as a Social Institution
Abstract: The article contains a description and analysis of the characteristics of the neighborhood as a social institution. The results of
the author’s sociological research devoted to the study of the characteristics of the neighboring community as well as its features
and the specifics of the processes of communication between neighbors are summarized.
Key words: city (town); neighborhood; social status; role; communication.
To the Question on the Phenomenon of «Ethnic Entrepreneurship» in Modern Sociology of the City
Abstract: The article is devoted to the studies of contemporary sociological research of ethnic entrepreneurship – a phenomenon, which
has become a daily fact of economic and social life in big cities.
Key words: migration; market economics; entrepreneurship; ethnic entrepreneurship; sociological studies.
Swahili as a Common African Language: pros and cons
Abstract: The article examines the role and functions of Swahili language in Africa. One of challenges facing today Africa is that
of a common language for African population. Swahili is promoted as an integration catalyst in Africa in spite of some obstacles.
Key words: Swahili; common African language; perspectives; obstacles.
The Comparative Characteristics of the Frequent Adjectives Used with the Lexical Units «Force» / «Cила» in English and Russian Fiction Texts
Abstract: The article deals with the comparative analysis of the adjectives used in the attributive function with the lexical units «force»
/ «сила». Particular attention is paid to considering the meanings of the adjectives actualized in fiction texts and distinguishing
groups of adjectives united by a common seme. The results of the research have shown a greater variety of the adjectives used in
the Russian language with the lexical unit «сила».
Key words: adjective; notion; attributive function; seme; Russian language; English language.
Psycholinguistic Meanings of the Word in the Linguistic Consciousness of Schoolchildren
Abstract: The study of psycholinguistic meanings of the word, radically different from lexicographic meanings has been taken. The
study found that psycholinguistic meanings have unique structure semantemes, they have special semes, which are characterized
by a high degree of specificity, they reflect the most important, essential characteristics of things and phenomena. The article
demonstrates a new method for identifying and describing psycholinguistic meanings (at the example of the word drive).
Key words: psycholinguistics; lexicographic meaning; of psycholinguistic experiment; psycholinguistic meaning.
Advertising Communication as a Variant Model of Mass Communication
Abstract: In the article, the author analyzes the particular qualities of advertising communication in the context of mass communication
processes.
Key words: advertising communication; mass communication; advertising discourse; ad copy; advertising message; advertising.
Ivan Bunin’s «Literature of Memory» and the Images of Time in Formalists’ Writings
Abstract: The paper analyzes the connection between the «literature of memory» (Bunin) and the modernist concept of time as developed
in the works of Eikhenbaum which reflected the philosophic traditions of H. Bergson and S. Frank.
Key words: plot reduction; philosophy of memory; literary time
Typology of Bribes in the Drama by A.V. Sukhovo-Kobylin «Case»
Abstract: In the article distinction between word meanings premium and bribe in judicial linguistic examination is considered.
Key words: judicial linguistic examination; semantics; differentiation of meanings.
Language Game as a Way to Improve the Communication Efficiency of the Advertising Text
Abstract: The study based on the regional material, is devoted to the phenomenon of language games as a way to improve communication
efficiency of the regional outdoor advertising. The examined material displays the diversity of methods of language games used by
advertising creators for attracting consumers’ attention to the advertising message: from the game with polysemantic words and the
creation of nonce words to graphics selections based on the words and harping precedent phenomena. In addition, the article studies
the question of the interaction of the direct and figurative senses, realized in the verbal and visual components of the advertising text.
Key words: language game; precedent text; occasional usage; playing with polysemantics; communication effectiveness.
Language Identity in Education: on the Way to Successful Integration of Migrants
Abstract: The paper deals with some acute problems of immigrants in the system of education. Intensification of migration calls for flexible
and effective system of education, the main role of which is to help migrants to adjust to the host society. The role of the language
spoken in the society they came to turns out to be the crucial factor of their adaptation. Based on the research of socio-psychological
peculiarities of migrants the authors suggest how to organize the ways of learning a language of the country migrants came to.
Key words: immigrants; language policy; learning Russian; education.
Paradoxes Manifestation of the of Financial Leverage Effect in Russian Companies
Abstract: The article discusses the specific conditions of debt capital for Russian industrial enterprises which result in impact indicators
of financial leverage, the latter playing a significant role in the investment estimates and the formation of the value of companies.
It is concluded that the generally accepted estimates look paradoxical as to capital structure in relation to domestic enterprises and
the possible negative consequences may follow financial borrowing.
Key words: debt capital; capital structure; financial risk; effect of financial leverage; return on investment capital; economic value added.
Innovation Project Management on the Basis of Life-Cycle Theory
Abstract: The article covers the formation of innovation project management system in the frame of the life-cycle theory. The scaledup
stages such as conception, development, ripeness and metamorphosis are singled out. It is noted that the innovation project
management should be performed with taking into account interests of the stakeholders.
Key words: project; innovations; life-cycle; stakeholder; innovation project.
Barriers and Risks to Growth of Small Innovative Enterprises of Universities
Abstract: Russian innovation companies face a wide range of barriers and risks in their development. The article deals with the constraints
faced by universities’ small innovative enterprises involved in technology transfer process. The analysis of the barriers to economic
growth of these units is carried out; the most significant barriers are marked out from all. The institutional, economic and regulatory
barriers are indentified.
Key words: small innovative enterprises; business risks; barriers to economic growth; institutional barriers; economic barriers; regulatory barriers.
Corporate Memory and its Place in the Structure of Management Resources of an Enterprise
Abstract: The article defines corporate memory as a management resource of an industrial enterprise, shows its place in the structure of
management resources and the importance of using these resources at the industrial enterprises.
Key words: management resource; corporate memory; industrial enterprise.
Improvement of Environmental Management at the Regional Level
Abstract: The article studies urgent issues in the field of environmental protection and nature management, describes the role and
importance of the executive authorities in the environmental management at the regional level. System components of environmental
management at the regional level in the field of ecology and ecological monitoring are critically analyzed.
Key words: ecology; environmental protection; natural resources management; environmental management; ecological law; ecological monitoring.
The Economic Dimension of Corporate Social Responsibility Programs of European Airlines
Abstract: This article examines corporate social responsibility programs of European airlines that aim at considering social interests as
well as increasing economic efficiency and cutting costs. Examples of Lufthansa, Air France-KLM and Air Berlin testify that fuel
saving measures turn out to be the most efficient tools in realization of this double objective.
Key words: European airlines; fuel saving; corporate social responsibility (CSR); CO2 emissions cut; air transportation.
Revival of Insolvency (Bankruptcy) Institute in Post-Soviet Russia
Abstract: The article proves the need for research of processes of formation of domestic institute of insolvency (bankruptcy) during the
Post-Soviet period. It reveals the fact that in the sphere of the insolvency (bankruptcy), recreated during the Post-Soviet period, a
number of essential shortcomings were inherent to the mechanism of state regulation. Some of these shortcomings have not yet
been eliminated.
Key words: crisis management; financial insolvency; financial and economic component of the mechanism.